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Week 12
Your project was late on day one
Scope written as prose is scope nobody can disagree with. Write the refusals instead.
Build
August 18, 2026
Week 11
Memisahkan masalah dari keributan
Kebanyakan rapat panjang bukan karena masalahnya sulit, tapi karena belum ada yang menuliskannya.
Think
August 5, 2026
Week 10
How to explain infrastructure work to a CFO
Nobody funds a migration. They fund a risk they can now put a number on.
Sell
July 22, 2026
Week 9
Estimasi itu taruhan, bukan ramalan
Satu angka menyembunyikan bagian yang penting: apa yang bisa membuat angka itu dua kali lipat.
Build
July 8, 2026
Week 8
Where usable ideas actually come from
Not brainstorms. From noticing the same workaround twice in two different teams.
Think
June 24, 2026
Week 7
Nine months of a data migration, honestly
What the plan said, what happened, and the three decisions I would make differently.
Build
June 10, 2026
Week 6
Menjual produk teknis tanpa jadi salesman
Yang dibeli orang bukan fiturnya, tapi berkurangnya pekerjaan mereka minggu depan.
Sell
May 27, 2026
Week 5
Write the memo before the meeting
If the argument does not survive being written down, it will not survive the room.
Think
May 13, 2026
Week 4
The handover that decides your quarter
Most product-engineering friction is one missing document, written by nobody in particular.
Build
April 22, 2026
Week 3
Pricing is a positioning decision
You are not choosing a number. You are choosing which customer complains.
Sell
April 8, 2026