Topic

Sell

Positioning, pricing and explaining technical work to the people who fund it.

Week 10 How to explain infrastructure work to a CFO Nobody funds a migration. They fund a risk they can now put a number on. Week 6 Menjual produk teknis tanpa jadi salesman Yang dibeli orang bukan fiturnya, tapi berkurangnya pekerjaan mereka minggu depan. Week 3 Pricing is a positioning decision You are not choosing a number. You are choosing which customer complains.