Writing
Everything I have published on building software and the decisions around it. Indonesian and English, sorted newest first.
Sell How to explain infrastructure work to a CFO Nobody funds a migration. They fund a risk they can now put a number on. Sell Menjual produk teknis tanpa jadi salesman Yang dibeli orang bukan fiturnya, tapi berkurangnya pekerjaan mereka minggu depan. Sell Pricing is a positioning decision You are not choosing a number. You are choosing which customer complains.